MY DESIGN PROCESS
Lean & Agile Design Thinking
“Design thinking is the search for a magical balance between business and art, structure and chaos, intuition and logic, concept and execution, playfulness and formality, and control and empowerment.”
— Idris Mootee
Design Thinking is my methodology of choice when it comes to working with graphic design, especially since it can be adapted across different industries and project. Design Thinking is a innovation methodology, developed at Stanford University, used to tackle business, organisational, and social challenges in innovative ways. These challenges can include, for example, the creation of new products, services, business models, processes or systems.
The impact of design thinking is growing quickly. From its Silicon Valley origins, this practical methodology is reaching more and more people and organizations around the world, while empowering them to tap into their creative potential.
Design thinking has seeped into the culture of world-leading corporations such as Ford Motor Company, Proctor & Gamble, and SAP. It is also helping to transform the non-profit and social-enterprise sectors, where organizations like d.light, Acumen Fund, and the Rockefeller Foundation use human-centered tools to tackle poverty and health challenges in the developing world.
KEY COMPONENTS OF DESIGN THINKING
WHAT CAN I DO FOR YOU?
Whether you are looking to create or redesign your website, need help with user experience or printed materials like flyers, posters, brochures or roll-up banners, are having trouble with representing your brand, and even if you just need help with a letterhead or Powerpoint presentation — I’m here to help.